Know… what’s on TV
Recent campaigns on alcohol in Northern Ireland have been encouraging all of us to think about how much we drink and to try to stay within the recommended amounts to protect our health.
The first advertisement ‘Everybody can enjoy a drink’ is viewed through the eyes of a person out for the night with friends. As the night progresses the difference between sociable, enjoyable drinking and a binge session is exposed.
The second TV advertisement ‘Jamesy’ is set in the present day with the main character, Jamesy, lying in a hospital bed having suffered a stroke. A number of flashbacks are then shown to give us an insight into Jamesy’s lifestyle and drinking pattern. There is also a radio version of this advertisement.
The third advertisement shows the wear and tear that regular binge drinking can have on your body and highlights how many drinks constitute a binge.
Click on the advertisements and see what you think.
These advertisements have been produced by the Public Health Agency.